Producer
Blenheim · Marlborough · Nouvelle-Zélande
Kim Crawford
In a few words
A go-to Marlborough reference for discovering New Zealand Sauvignon Blanc in a lively, aromatic and instantly recognizable style.
Origin
Marlborough · Nouvelle-Zélande
Appellation
Several appellations
Grape varieties
Sauvignon blanc · Pinot noir · Chardonnay
The producer
Who are they?
Founded in 1996 by Kim and Erica Crawford, the Kim Crawford brand quickly became one of the best-known New Zealand wine names internationally. Its success is closely tied to Marlborough Sauvignon Blanc, whose very expressive profile helped familiarize a wide audience with the New Zealand style. Today, Kim Crawford remains a particularly accessible entry point to the country's wines, with cuvées that highlight fruit, freshness and a fairly straightforward expression of the grape varieties.
Their approach
What sets them apart.
Marlborough front and center
The estate is primarily associated with Marlborough Sauvignon Blanc, a style that emphasizes a frank aromatic expression, lively acidity and plenty of freshness.
A style that's immediately readable
The wines aim for a clear expression of the varietal and their origin. This clarity makes them useful reference points when you begin comparing major wine styles.
Beyond Sauvignon Blanc
Although Sauvignon Blanc remains its best-known signature, Kim Crawford also produces other New Zealand varieties, notably Pinot Noir and Chardonnay.
In the vineyard
What they grow.
Le Premier Verre
Why we follow them.
Because some bottles become benchmarks, and Kim Crawford's Sauvignon Blanc is one of them. It's a very simple way to discover the style that put Marlborough on the map for much of the world.
Discover
Their wines.
At the winery
Visit.
Visits
Not open to the public
Online
Official website ↗